BILD became BILDmobil.

Axel-Springer Verlag approached us and wanted to create their own mobile brand, the "Volks-Mobile".

We developed a categorical visual idea from the offer that the BILD newspaper is automatically available on the mobile phone with the contract.

This format was also able to transfer the content of BILD to the mobile medium and became Springer Verlag's most successful product launch ever.

BILDmobil. Calling with built-in BILD.