"Junge Helden" or "Young Heroes" is an association that campaigns for organ donation. Unlike other organizations, they try to communicate the importance of this topic in an unusual way, without pointing fingers, but with a pinch of humor: "Live as you like, but take your ID with you." In our opinion, everyone who deals with the topic of organ donation and takes the time to make a personal decision is a young hero.
In Germany many people still dont‘t know where to get the Organ-Transplant ID-Card, even though they are interested. So a special action took place in Berlin, where we created a self made Mega-Poster with hand-sticked cardholders for 1028 organ trasplant ID-Cards. People could just take their ID-Card while waiting for the next subway.
Quiete smart, and super effective.