Takeaway, Lieferando or Thuisbezorgd.nl.

The concept is easy and nailed it: Puns are like buns, buns like Burger and Burger make you hungry.

Lieferando's poster campaign whetted the appetite for food in Germany. Charmingly and wittily we tempted people to order and positioned Takeaway as a likeable company with attitude. The target group was clearly young and rather urban, perhaps students?
Our giant poster at Bahnhof Zoo caused a sensation – in the media and on social networks. The FAZ listed us as one of the best campaigns of 2014.

Obviously you can also create digital buzz for a start-up in a very traditional way. According to founder Christoph Gerber, the Lieferando campaign is the most successful start-up campaign in recent years.