Advertising & Marketing Solutions in Berlin & Amsterdam
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Nitro. Today is a day to make you feel great.

NITRO., part of the RTL Mediengruppe GmbH, is a leading TV brand in Germany, providing a strong content offering for its male audience across multiple platforms. A 7 years old brand, NITRO. has turned into the no 1 channel for men‘s entertainment in the market, attracting the best IP and impressive commercial partnerships.


Key Responsibilities

Develop, manage and implement the NITRO. marketing strategy, considering all lines of business and aligning with key stakeholders to ensure the best campaining for RTL Mediengruppe. In charge of all marketing disciplines, development and creative campaining for the brand.

– Connecting with digital teams, developing all new marketing opportunities within the digital media plattforms

– Rebranding and developing the relaunch of RTL NITRO into NITRO. Off- & On-Air Design

–Campaigning and production of hightlight brands and TV formats such as Boxing, Top Gear, 24hour Race Nürburgring

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Top Gear.

Creative-Direction.
In charge of all marketing disciplines, development and creative campaining for the launch of Top Gear at NITRO.
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Boxen.

Creative-Direction.
Development and creative campaining for the launch of Boxen at NITRO.
Visual Tone of Voice, Development of Branding and Indicatives.
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12 Monkeys.

Creative-Direction.
In charge of all marketing disciplines, development and creative guerilla campaining "Monkeys in the City." for the launch of 12 Monkeys in Germany.
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24h Nürburgring. Die grüne Hölle.

Creative-Direction.
Development and creative off- & online campaigning archieving the world record for the longest live documentary on-air ever.
+app. 192.126 Likes on Facebook. Record for a single RTL-Event ass well.
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