ÖGER Tours. Real people, real vacation.

Öger Tours caught our eye because we missed something very important in their communication.
Namely: Turkey is more than just a coast for package tourists.
And: This is the one company, that can bring Turkish culture closer to Germans.

From these thoughts, a communication platform for the consumer with the corresponding blogs for local suppliers and visitors emerged on the Internet: a platform on which Germans and Turks meet as Turkey* specialists.

This campaign took one week travelling of my Text-Partner Mo Drescher, our all time favourite photographer Darius Ramazani and me through this wonderful country meeting awesome locals, happy travelers and many emigrants who arrived in Turkey starting an enviable dropout life discovering things you would normaly not connect to Turkey.

*not the animal :)

Real people and small business online.

The ÖGER website was an open platform for small local providers, restaurants, Surf Shops and so who can now present their offers with a a far greater range for themselves through ÖGER.
The user was guided through the various sights or offers on integrated maps and received impressions on the numerous blogs via film, image and text.
The protagonists found on site were portrayed in print and their stories were also featured on the web.