Volks- und Raiffeisenbanken: I am many.

While the Volks- und Raiffeisenbanken address the adult target group with their own drives, it is more complex for young people. Drives change every 5 minutes: yesterday sports, today binge-watching, tomorrow the world will be saved. There are many drives.

With this insight, we developed a two-stage campaign that presented the constantly changing drives of young customers.

More than 10,000 customers applied to our casting. We produced the comprehensive campaign with the winners including all relevant touchpoints.

Very successful for the VR Banks: Authentic people shared their stories, we just listened and let them tell us.

"The most successful youth campaign for the VR Bank to date."

(Quotation from Marc Weegen, Head of Brand Communication)