WATCHBOX. He said scary – I said watch!

WATCHBOX is an independent TV station from RTL Germany. Genres, series and films are shown on WATCHBOX that have little space on normal mainstream TV, even though they have a large fan base.
The WATCHBOX target group is young, urban and a little more open-minded than the mainstream. The basis of the 360° campaign is the 80s hit "WOT!" by Captain Sensible, which was rewritten for the WATCHBOX content and reinterpreted by Bunch-Berlin.

Print, Out of Home and Online reflect the content of WATCHBOX and present the attitude based on the corresponding genres.